I work with tech startups to find what their product really needs next, so they can focus on the right things and grow without wasting time and money. I’m the independent voice who names the real problem out loud so you can act.
Tell me what you’ve built and where it’s stuck. I’ll tell you whether you have a product problem, a user problem, or both.
You can't write it on LinkedIn. You can't put it in an investor update the way you'd say it to a friend. Inside the team you’ve already said it twice. Nothing has changed.
The roadmap keeps growing. The demo looks fine. But what’s shipping isn’t landing. The gap between what your board thinks is happening and what is actually happening gets wider every week.
That’s the gap I live in. I’ve sat on the other side of that board table for 22 years. I’m the independent voice with no stake in the outcome except the right one.
Diagnose what’s broken. Write down the fix. Stay on seat until it’s shipped.
One founder at a time. Book a 30‑minute call. You talk me through what you’ve built and where it’s stuck. I tell you whether you have a product problem, a user problem, or both, and whether a Diagnostic makes sense.
For founders and tech leaders who already know something is off. Most engagements start with a 5‑day Diagnostic: a four‑lens read of your product, your users’ behaviour, your data, and your delivery. You leave with a plain‑language verdict and the top fixes in order of impact.
After the Diagnostic, I can stay in the room for the fixes. That might be a 6–8 week Oversight Sprint to ship one critical change, or longer‑term independent oversight at each major decision point. Scoped after the Diagnostic, never before.
Self-serve clarity when you’re not ready to talk to anyone yet
Not ready to talk yet? Try VerAIQ, a guided self‑check that turns your answers into a simple readiness view so you can ask better questions and spot gaps without guesswork.
A 60 minute paid First Read call, £500. You walk me through your tech product, what has shipped, and the decisions in front of you. I give you a one page summary you can use with your team or your board, whether or not we work together next. The fee is credited if you book a Diagnostic.