I read whatever is there to read: your product, your assumptions, your data if you have it. I look at the gaps between what you think your product is doing and what it's actually doing. Then I tell you which gap is the one that matters right now.
22 years in Tech, 9 years inside Meta as a product operator on Facebook, Instagram, Messenger and Meta Quest. I shipped at the scale where small misreads cost millions. I don't have a team to sell or a roadmap to protect.
Founders I've spent an hour with have seen their product clearly for the first time in months, or finally heard out loud the thing they'd suspected and been afraid to say. One hour. That's what the First Read is. The ones who book it rarely stop there.
You can't be fully honest about it on LinkedIn. You can't say it in the investor update the way you'd say it to a friend. Inside the team you've already said it twice and the answers haven't moved the metric.
The roadmap keeps growing. The demo keeps looking fine. But what's shipping isn't landing the way it was supposed to, and the gap between what your board thinks is happening and what's actually happening is widening every week.
I see you. I've sat on the other side of that board meeting for 22 years. I'm here to help.
Diagnose what's broken. Recommend the fix in writing. Stay on seat until it's shipped.
For founders who already know something is off
Most engagements start with a 5-day Diagnostic: the 4-lens read of your product, your data, and your delivery. From there, a focused Sprint, embedded oversight, or full-cycle delivery on a specific bet. Scoped after the Diagnostic, never before.
One founder at a time. Start with a 60-minute paid First Read call - £500. You leave with a written 1-page summary you can act on whether or not we work together. Credited back if you book a Diagnostic.
Self-serve clarity when you’re not ready to talk to anyone yet
A guided tool that turns your answers into a simple readiness view so you can ask better questions, spot gaps, and stop relying on guesswork.
If something is off and you can't yet name it in one sentence; start there. A 60-minute paid First Read call. You leave with a written 1-page summary you can act on whether or not we work together.