Product Growth & Traction Support

Products don't grow when users get stuck.
Have you built the product but not getting enough users, engagement, or traction?

I'm Pearl Oguchi. I help deep, emerging tech, AI, health tech, and complex software startups get clear on what their products should do, who it is for, and how their users understand it. Many products look good on the surface but hide problems that stop users from getting value. I find the gaps between your product, your users, and your evidence, and show you the simplest way to fix them. With 22 years building software, including 9 at Meta, I know how to spot unclear journeys, weak activation, trust issues, and missing evidence before they become expensive.

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Pearl Oguchi Fractional CPO

“Pearl spots the gaps that those of us deep inside the product simply cannot see.”

Founder, Kin.

Growth isn't always a marketing problem.

Many founders assume they need more users.

Sometimes they do.

But often the real issue is:

  • Unclear positioning
  • Onboarding friction
  • Poor activation
  • Confusing user journeys
  • Weak trust signals
  • Users failing to reach value

Before you invest more in marketing, sales, or development, let's identify what's actually getting in the way.

You’re in the right place if...

  • You’ve built a product but growth is slower than expected
  • Users sign up but don’t stick around
  • You’re not sure if the problem is product, onboarding, messaging, marketing, or sales
  • You’ve invested months building and need clearer direction
  • You’re preparing for customer growth, fundraising, pilots, or partnerships
  • You want honest feedback before spending more money on development or marketing
  • You need experienced product leadership without hiring a full-time executive
From Pearl
"Strong teams can still build products that feel unclear to users. People hesitate, lose trust, or do not reach value. Everyone has a theory, but nobody can explain the real problem in simple language. That is where I work."

My experience comes from 22 years building technology, including 9 years at Meta London. I have seen how products behave under pressure and how small gaps can grow into large risks.

Qube Catalyst exists to give founders an independent product leader who can guide decisions, protect the roadmap, and help the team build something users understand and trust.

Pearl Oguchi
Founder & Fractional CPO, Qube Catalyst
Services

Two ways to work together

I support founders building early or complex products. You can choose a fast one‑day review for small apps, or ongoing Fractional CPO leadership for high‑stakes, emerging products.

Startup Traction Review

A practical review for founders who have built a product but aren't seeing the growth, engagement, or adoption they expected.

Early products often feel confusing without anyone noticing. Founders and developers are close to the build, which makes it hard to see where users get stuck or lose trust. I walk through your product like a new user and show you what is clear, what is confusing, and what to fix first.

What's included
  • 30‑minute founder or CTO briefing
  • Review of your target user and main product steps
  • Check of sign‑up, trust points, and early value
  • Simple evidence check: what is proven vs assumed
  • One focused team conversation to align ideas
  • A short, prioritised list of fixes and next steps
  • A plain‑English summary
  • A debrief call to agree your next move
Outcome
You get a clear view of what users understand, what they don’t, and the quickest fixes to make your product easier to use. This review gives direction. It does not include software development.
1 full day
Fractional CPO Leadership

Part‑time Chief Product Officer support for emerging, deep‑tech, AI, and complex products.

As products grow, teams often pull in different directions. Sales promises one thing, engineers build another, and founders feel the pressure of unclear decisions. I step in as your Fractional CPO to bring clarity, protect the roadmap, and guide the product toward safe, simple, evidence‑led decisions.

What's included
  • Clear definition of what the product should do, who it is for, and why it matters
  • Review of user journeys to find friction, trust gaps, and unclear steps
  • Creation of minimum product requirements and acceptance criteria for MVP and pilot stages
  • Structured prioritisation based on evidence, user need, and strategic fit
  • Alignment sessions with founders, CTOs, operations, and specialist advisors
  • Product stage-gates to prevent premature launches and protect quality
  • Review of safety, privacy, and evidence boundaries for sensitive or high-stakes experiences
  • Checks to ensure the product creates value for buyers, partners, and professional users
  • Definition of product KPIs covering adoption, usability, repeat use, and readiness
  • Clear reporting of product progress, risks, evidence gaps, and priorities
Outcome
You get senior product leadership without hiring a full-time CPO. Your team gets clarity, safer decisions, and build-ready guidance. Investors see a well-governed product. Engineering and marketing execution remain with your team or partners.
Depending on need and paced around your sprint rhythm
Case Studies

Strengthening product clarity and readiness before high-stakes moments

Early products often look close to launch while still carrying risks in clarity, trust, workflow, or user understanding. These risks can slow adoption, create confusion, or weaken confidence during important demonstrations or partner conversations.

I focus on the moments that matter most. How a user starts, how they understand what is happening, how they reach value, and how the product behaves in real use.

The examples below show how product clarity and leadership can guide better decisions before a product moves into a pilot, wider release, or external scrutiny.

Case Study 1

Preparing a live guidance platform for a high-stakes demonstration

A product moving toward a public demo and early beta release

The platform connected users with human guides. Before a major demonstration, I reviewed the first-time user journey and the core guidance experience to ensure the product was clear, predictable, and ready for real use.

What I found
  • New users were welcomed as returning users and taken to an empty dashboard.
  • Key information about how the platform worked was hard to locate.
  • Users could not easily tell which mode they were in.
  • A prominent Cancel button appeared at a sensitive moment, making the next step unclear.
  • A countdown clock created pressure during paid sessions.
  • The video-call flow could stall during testing, creating risk for live use.
What I recommended

I guided the team to simplify onboarding, clarify roles and modes, adjust button hierarchy, refine session notifications, and stabilise the video-call flow. The goal was to help users understand what to do, reduce hesitation, and protect the core experience.

What this showed

The main risk was not a missing feature. It was the number of points where a user could lose confidence before reaching value. The review gave the team a clear and practical order of priorities before the demonstration and beta launch.

Case Study 2

Improving trust and consistency in an AI compatibility platform

A product preparing for launch and external review

The platform generated compatibility insights using user data. I reviewed key user journeys, the consistency of displayed information, and the account and authentication flows to ensure the product behaved in a clear and trustworthy way.

What I found
  • The same profile produced different compatibility scores in different parts of the product.
  • The facial-scan step appeared before registration, creating a likely dead end for new users.
  • A dismissed Install App prompt returned after each page refresh.
  • The password-reset flow returned users to the product without requiring a new password.
What I recommended

I linked these issues to trust, data integrity, and user activation. I recommended a clearer authentication sequence, consistent rules for displaying scores, persistent handling of dismissed prompts, and a password-reset flow that required confirmation before access was restored.

What this showed

A product can look impressive while small contradictions weaken confidence. These findings gave the team a practical set of risks to resolve before relying on the product in launch, partner, or investor conversations.

The value of this work

A product review should not create false certainty. It should show what is clear, what is risky, what the evidence supports, and what needs to be tested next.

My reviews help founders and product teams:

  • Find unclear or fragile parts of the user journey.
  • Identify risks in product logic, trust, security, and core functionality.
  • Separate urgent fixes from assumptions that need real-world validation.
  • Create a clear order of priorities before more time and money are spent.
  • Avoid mistaking product issues for a lack of market demand.

These examples describe findings and recommendations from product assessments. They do not claim that the assessment alone caused a commercial, adoption, retention, or investment outcome.

Seeing similar risks in your product?

Book a conversation to discuss whether a Product Clarity Review is the right next step.

Book a conversation
Client Voices

What founders say

"

"Pearl spots the gaps that those of us deep inside a SaaS product simply cannot see. She looked at the product over lunch and spotted a design flaw in 8 seconds. And she was completely right. Then she spotted a second. We stopped there and scheduled her to speak with the team. As we bring on early customers, design partnerships are everything. Brilliant, experienced, honest voices like Pearl's are how we make sure we hit that mark. If you're looking for someone to help coach you through those product gaps, she's your person."

Founder, Social cohesion platform
"

I brought Pearl in at short notice to support the build for my trades app. She delivered exactly what we needed: a fast, focused review that flagged critical issues and gave my developer clear, actionable fixes ahead of user testing. Her approach was professional, efficient and incredibly helpful. Thanks to Pearl's input, we went into testing with confidence and clarity. I highly recommend ...

Founder, Trades market place app
"

You told me the truth about things I needed to hear, and that kind of boldness is rare. Building FieldNote has required me to get uncomfortable every single day. Grateful to have connected with someone who understands exactly why that is necessary.

Founder, On the go AI note taker
"

Qube Catalyst was an exceptional partner throughout the development and launch of the Reel Time Fishing Tournament mobile applications for both iOS and Android... and they exceeded expectations in every area. Pearl's contributions played a major role in helping us deliver a stable, polished, and user-friendly experience across both platforms.

Founder, Digital agency
"

Working with Pearl on a recent web application review was exceptional. Her precision, professionalism, and ability to spot issues that others miss made a huge difference. Pearl identified improvements, highlighted strengths, and delivered feedback that was both constructive and immediately actionable.

Founder, Mediation services

Tell me where your product needs clarity.

Start with the Product Reality Review; a fast check on your product gaps, delivered in 1 day.

Start a conversation Review the services
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Mission & Vision

Technology built for people, not just for shipping

The vision Technology should be clear, safe, and built with real purpose. Products should help people understand what is happening and feel confident using them.

The mission is simple: By 2030, Qube Catalyst will help 10,000 founders build products that are guided by evidence, shaped by user need, and supported by strong product leadership. This happens through structured product decisions, clear requirements, and honest reviews of what is ready and what is not.

When this mission meets real products, it shows up in how users behave. Clarity, trust, and repeat use are early signs of a product that is doing its job. That is why the work starts with understanding what the product should do and why.

There is no wrong time to bring in product leadership. The only risk is waiting too long.

Boldness
Saying what needs to be said, even when it is uncomfortable. Honest challenge, not validation.
Integrity
No stake in the outcome except the right one. Independent judgement, every time.
Independence
Having no stake in your outcome except the right one.
Excellence
Rigorous, practical, and precise. The standard that means something.
Humanity
Technology exists to serve people, not the other way around.
Partners & clients

Good work is built together